The Goddess of Love, pink and bows
With Be-Angeled, Devi-Shri Vancoillie has created in 2006 a shopping concept & fashion label that has quickly grown into a genuine lifestyle. Both visitors to her Be-Angeled Private Shop in Ghent and online shoppers are spellbound the moment they step inside her world. The glittering lifestyle of Be-Angeled has not only charmed Ghent, but has also made its way to dozens of shops elsewhere in Belgium and abroad. Her vision, house and creations are overflowing with positivity, self-confidence and love, which is exactly what Be-Angeled aims to share.
Devi-Shri grew up surrounded by turn-of-the-century dolls, antique teddy bears, old postcards and other curiosities in one of the most beautiful streets in the heart of Ghent above her mother’s and sister’s eccentric shops, The Fallen Angels.
A lot of her inspiration today is rooted in the memories she has preserved from those happy times.
After high school she did some fashion modeling but she quickly realized that she was happiest behind the camera. Her passion for photography was another legacy she received from her parents.
After living in Luxembourg and New York she moved back to her roots in Ghent. and decided to go her own way.…and that’s how Be-Angeled was born in 2007.
The Be-Angeled universe is brimming with Love. It is a world of extravagant beauty, feminine elegance and playful coquetry, a place where women can be women and unashamedly feast on jewellery, clothing and accessories in Parisian boudoir style.
Devi-Shri created her own handmade jewellery and handbags line. She has created more then 30 collections. Her collections have been sold in over 150 shops in Belgium and Paris.
In 2012 Devi-Shri finally gets to meet her biggest muze Chantal Thomass.
Chantal Thomass created a world of feminine, playful and coquetry lingerie, she is the Coco Chanel in lingerie fashion.
She sold the Be-Angeled jewellery in her beautiful shop in Rue Saint-Honoré, Gallerie Lafayette and Printemps in Paris.
One of Devi-Shri's muze in photography is Ellen Von Unwerth.She shoots all the Chantal Thomass Campaigns.
The Be-Angeled jewellery were used in the Chantal Thomass winter 2012 campaign.
Two dreams came true.
In 2013 Devi-Shri wrote "Handmade with love" book about her journey as a designer with jewellery projects that readers could make at home.
This book teaches you how to be Be-Angeled in fashion, interior design, cooking…and more. Easy step-by-step plans tell you how to find sheer cupcake bliss, how to pimp your T-shirt, and how to make your beloved blush with homemade nippie-pasties. Devi-Shri created this lifestyle bible, wrapped in her iconic colours of pink and black, to share a bit of her creativity with you.
In 2014 Devi-Shri meets the LOVE of her life, Dim.
They both shared the same taste and talent.
So Dim created his own world " Sculpt & Victory.
Housed in the same building where the Be-Angeled Private Shop is based, Sculpt & Victory is a dandy Private Shop for men where you can get dressed and styled at the same time. Looking for that special haircut or a nice leather men-bag? In need of a tailor made costume or affordable fashion then this is the place to be.
Behind every great man there is Sculpt & Victory